That's direct marketing.

You go to a party and you see a sexy girl across the room. You give your friend a tenner. He goes up and says "Hi, my friend over there is great in bed, how about it?"

That's advertising.

You go to a party, you see a sexy girl across the room. She comes over and says, "Hi, I hear you're great in bed, how about it?"

Now that's the power of branding.